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What does your office environment say about your startup?
Dynamo Yahoo CEO Marissa Mayer is trying to turn her company around and it seems like all of Silicon Valley is tracking her moves – whether it’s her acquisition of a startup like Summly or making a...
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Startup marketing and a world-class museum
Once in a while you get that dream assignment, the one that lets you use all your tools, the one you’ll remember for a long time. For Crowded Ocean that assignment came last June, when the Executive...
View ArticleThree important ways to make a favorable first impression
1 – Your T-shirt. Part of your startup’s culture may include wearing your favorite T-shirt (preferably black) and making every day a “casual day” when it comes to office attire. But according to the HR...
View ArticleStack ranking, employee churn and déjà vu in startup-land
As the saying goes – what goes around, comes around. As we’ve noted before, industry watchers are fascinated by Yahoo’s moves to remake itself – everything from its office environment to HR policies....
View ArticleWhy Startups Should Hire in Sequence
With talent at a premium these days, what happens when a talented person pops up but you don’t have a current opening for them? Answer: Don’t hire them. Your startup should have an org chart and a...
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Startups, who’s your daddy?
In the world of startups, where we spend most of our professional lives, we come up against one cultural phenomenon in almost every account: the hands-on involvement of the founding team in the early...
View ArticleWhat to do when your startup’s CEO is a futureholic?
Any CEO worth his/her salt has a long-term vision of their company and where they want to take it. But they also have a company to run—and that’s present tense. So the ideal CEO has one foot in both...
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Just say no to branding : a rant for startups
No enterprise startup should be spending a dime on defining their “brand essence” before achieving beta product and/or Series B funding. It’s money—and time—better spent hiring and getting the product...
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Trifacta – Data Transformation Platform Debuts from Hot Big Data Startup
Congratulations to the startup team at Trifacta on the launch of their product, the Data Transformation Platform, powered by Predictive Interaction technology. The new product enables data analysts to...
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Startup marketing: UX and Your Brand
One of the more positive developments we’ve seen in the tech industry is the increased emphasis that companies are putting on the user experience, even to the point of having VPs of UX as part of the...
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